European Vocational Skills Week
A brand to celebrate and promote vocational learning across all ages and europe. The floral stamp/mark was inheritted, and so it became a 'make the best out of it' type situation. The big idea was to flourish, we wanted to promote EVSW with examples of people flourishing in new found jobs and apprenticeships. In turn they would give new life to their new found work passion. It was very important to not use the floral stamp as a logo, to preserve the integrity of the European Commision branding. Luckily, this helped my design and production of the materials below. It gave me an opportunity to explore the abstract possibilities of different arrangements with the petals.